Doug Herr

Director of Sales at Bobst Group SA

Route Des Faraz 3 Mex, Lausanne, Vaud, Switzerland
Bobst Group SA
HQ Phone:
+41 21 621 21 11
Wrong Doug Herr?

Last Updated 10/24/2017

General Information


Board Member  - The Foil & Specialty Effects Association

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Contact | Foil & Specialty Effects Association

Doug Herr, Director of Sales, Folding Carton
Bobst North America Inc.

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Doug Herr, (Associate Board Member), Director of Sales, Folding Carton

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PostPress | Trends in Folding Cartons Boost Shelf Impact

According to Douglas B. Herr, director of folding carton sales, North America, BOBST, there is a resurgence of hot foil stamping and registered embossing on printing, as well as more precise, high-quality graphics, with smaller tolerances because of registration to print marks.
"Along with the strength in our economy, we see many folding carton markets growing the use of carton decorations," he commented. "Companies are willing to invest more money in their packaging in order to gain market share. Consumers are reacting positively to more sophisticated graphics - that is, purchasing more of the products which are packaged in more attractive cartons," Herr continued. "Higher quality graphics and tactile packaging, as well as interactive and customized packaging, will continue to gain momentum," said Herr. "The fight for shelf space will grow stronger and become more competitive. The battle to sell one product vs. another will continue to be based on many factors, including information flow to the prospective buyer and both subconscious and conscience attraction to a product via graphics, all of which are provided by the package. "The consumer has less time to make a purchase decision, so it is the initial viewing of the product on the shelf which is extremely important. Once again, target marketing to specific regions and special interest groups will become the norm," Herr concluded.

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