Donald Dunbar

last updated 1/19/2018

Donald C. Dunbar

President and Chief Executive Officer at Nietech Corporation

110 Stony Point Road, Santa Rosa, California, United States
HQ Phone:
(707) 360-6400

General Information


Partner - Pisenti & Brinker LLP


degree - Business Administration , Sonoma State University


Founder - Sonoma Metal Products Inc

Board Member - PSA

Board Member - United Way of the North Bay

Recent News  

Browsers & Shoppers | Comstock's magazine

The idea is to gather a variety of retailers under the banner of Help Worldwide, says Don Dunbar, Nietech's president and CEO.
A shopper could allocate a rebate to any program registered with Help Worldwide from any store in the network. That means a Sacramentan traveling to New York or internationally could seek out the Help Worldwide logo on a storefront, use the card when buying something, and automatically support a Sacramento program with the rebate. It's just getting started, Dunbar says, but he's already working on partnerships in Mexico and Germany. For such a system to work, the cards have to act essentially like a credit card. In fact, the cards pass through the same reader to collect customer and beneficiary information, and the cards are verified through the MasterCard network, Dunbar says. The bank identification number on the card is programmed not to allow it to be used for actual purchases, only as an auxiliary card so that the rebate can be credited to the right program. Using such a system addresses security issues. In this case, the information collected is the identification of the merchant and the cardholder, and the date and amount spent, but no breakdown by item purchased. "What we provide for the merchants is a report - what ZIP codes their customers are coming from and what they are spending," Dunbar says.

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PSA Directors

Don Dunbar
Director, Don Dunbar Mr. Dunbar graduated from Sonoma State University in 1971 with a degree in Business Administration. He retired in 2001 after 33 years with Pisenti & Brinker LLP, California's largest independent accounting firm north of San Francisco. Mr. Dunbar assumed the position of President and CEO of Nietech Corporation on October 1, 2006, after serving as its CFO for three years. Long active with the North Bay Angels investor group, Mr. Dunbar is also a Founder and former Vice President of Sonoma Metal Products Inc. He served on the Board of Directors of United Way of the North Bay for many years and was active in United Way's annual fundraising campaigns.

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Nietech tools used for national affinity card program

"With a rapidly expanding customer base we expect to be profitable in mid-2007," said Nietech's new President and CEO Don Dunbar.In the two weeks since Nietech announced the Interra pilot in Boston, it has been approached by several potential new customers, according to Mr. Dunbar."One is a national flash card discounter, similar to Sonoma Express.Another is a competitor of ours who finds it needs our technology," he said.

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