David Warfel

David B. Warfel

Vice President Global Marketing at Zippo Manufacturing Company

33 Barbour Street, Bradford, Pennsylvania, United States
HQ Phone:
(814) 368-2700

General Information


Executive Vice President, Global Marketing and Communications  - Billing Services Group Limited

Recent News  

David Bruce Warfel, global marketing director for Zippo, the lighter manufacturers, said: "Fashion enables people to create their own individual style in China, and a key characteristic of Zippo is the wide variety of designs that suit all styles."
Warfel added that Zippo is now planning to expand its product range in China.

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Instead, Zippo hired David Warfel as its director of global marketing three years ago, to capitalize on his branding experience with Xerox, Kodak and Ray-Ban.
Zippo already sells its lighters in more than 160 countries - but it does so through wholesalers and other distributors. Warfel was hired to take control of the Zippo "brand" and expand it, at first overseas and then gradually in the United States. The newest wing of the company's headquarters is a showcase for Zippo's plans. It features a Zippo kiosk and what's known as a "shop-in-shop" - a tiny Zippo store meant to take up residence inside a larger department store - and a prototype Zippo specialty store, which the company plans to put in overseas shopping districts. All three retail spaces feature custom-designed black-framed, glass showcases that "fit together like Legos" so retailers can create their own "Zippo area" in just about any size space, Warfel said.

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David Warfel, VP Global Marketing at Zippo said: "At Zippo, we pride ourselves on continuing to push the boundaries of design, and so collaborating with Steven made perfect sense.

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