David Cushing

David Cushing

Vice President at AudienceView Ticketing Corporation

425 Adelaide Street West10th Floor, Toronto, Ontario, Canada
HQ Phone:
(416) 687-2000

General Information


Vice President  - SHN

House Manager  - Golden Gate Theatre

Recent News  

David CushingDavid CushingDuring his tenure with SHN, David has worked in all areas of ticketing-moving from processing telephone orders, to box office sales, and then subscription fulfillment.In 1998, he transitioned to theatre operations and became House Manager for the Golden Gate Theatre.This position gave him a full view of day-to-day, internal and external activities, and a valued perspective on the theater patron.After four years, he was named Director of Ticketing, bringing a fresh point of view to this challenging role.Today, he balances the intricacies of ticket sales and subscription with the demands of managing 20 staff members to ensure that the ticketing process is flawless.

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One-on-One: David Cushing, VP - Ticketing at SHN
David Cushing, VP of Ticketing, SHN David Cushing, VP of Ticketing, SHN Based in San Francisco, Shorenstein Hays Nederlander (SHN) is a market-leading theatrical entertainment organization that brought its ticketing operations and e-commerce in-house when it moved to AudienceView in 2010. Since then, David Cushing and his team have had complete control over pricing strategy, fees and all related revenue sources. We spoke with David to get some insight into the difference this control has made for SHN and how it aligns with their organizational goals. AV:When SHN moved to AudienceView, one of the main drivers was to be able to control your pricing strategy and structure. What made SHN decide to take control? David: One of the main drivers was to get everything back in-house, under our own control, across the board and that included our customers. David: We liked the product. David: First, we establish what SHN needs to support its operation. David: For a long time, with the airline industry too, fees were add-ons. David: I think it's great, I do think it will happen. David: Ten years ago, as a small company, it would not have been financially possible to bring our ticketing operations and service back in-house because of the mainframe that you needed just to just have a ticketing system work. David: Absolutely! https://audienceview.com/wp-content/uploads/2014/09/738x308_all3marquees.jpg 308 738 Christine Payne https://audienceview.com/wp-content/uploads/2016/01/audienceview-logo-204x26.svg Christine Payne2015-01-30 09:00:132016-03-01 15:14:52One-on-One: David Cushing, VP - Ticketing at SHN

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One-on-One: David Cushing, VP - Ticketing at SHN
AudienceView selected by City of St. Catharines and The New Performing Arts Centre

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