Darcy A. Hoffmann

Senior Strategy Director at Merkle Inc

Location:
7001 Columbia Gateway Dr, Columbia, Maryland, United States
Company:
Merkle Inc
HQ Phone:
(443) 542-4000
Wrong Darcy Hoffmann?

Last Updated 8/15/2017

General Information

Employment History

Vice President, Customer Success  - ExL Events Inc

Vice President Customer Success  - ThinkVine Corporation

Vice President, Marketing and Product Development  - Merrill Corporation

Education

BBA  - Marketing , Stetson University School

Affiliations

Vice President  - Harte-Hanks , Inc.

Direct Marketing Efforts  - AmSouth Bank

Web References  

Our Banking Credit Card & Lending Marketing Experts | Merkle

Darcy Hoffmann
Senior Director, Financial Services Email Me|See Bio See Bio Darcy is a dynamic marketing leader with a progressive career that includes agency and client side experience, B2C and B2B expertise, and over 15 years' experience in financial markets as well as experience in retail, CPG, technology, and education. Darcy brings a proven track record of results working with several of the country's most successful national and regional financial services organizations. Darcy's focus is on helping financial services marketers improve the customer experience and enhance business line profitability. Darcy has a demonstrated history in successful change management and is known for her ability to develop game-changing marketing strategies and gain buy-in across large, complex organizations. Darcy has extensive experience in the development of marketing strategy and the delivery of digital and direct marketing services. In addition, Darcy's experience includes marketing technology and marketing analytics. Darcy is adept at transforming strategies into actions. Prior to joining Merkle, Darcy was Vice President of Customer Success at ThinkVine, a marketing mix optimization company, where she led the client service and data science teams. At ThinkVine, Darcy partnered with some of the world's most well known brands to assess marketing effectiveness and advertising investment to drive improved targeting and ROI with a focus on digital strategy. Prior to ThinkVine, Darcy managed corporate marketing for Merrill Communication Services, providing compliance-driven marketing solutions to the financial services industry with a focus on wealth management and retirement. Darcy spent nine years with Harte-Hanks in a variety of leadership roles including VP Marketing Strategy in the financial markets division. On the client side, Darcy formerly led direct marketing efforts for Barnett Bank (now B of A) and AmSouth Bank (now Regions). She has specific experience in marketing database, CRM, and direct and digital marketing strategies. Her financial services marketing experience includes deposits, lending, credit card, small business, mortgage, wealth management, and a specialization in mergers & acquisitions. Darcy holds a BS in Marketing from Stetson University.

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http://www.merkleinc.com/blog/marketing-strategies/financial-services/data-driven-marketing-moving-campaigns-experiences

Earlier this week, I had the opportunity to host a workshop at the 2016 Financial Brand Forum with Regions Banks' Allison Nygaard, VP of Marketing Strategy, and Darcy Hoffmann, Senior Director at Merkle.

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http://www.merkleinc.com/blog/marketing-strategies/financial-services/creating-financial-success-millennial-consumers-build

by Darcy Hoffmann
Darcy Hoffmann About Darcy Hoffmann Darcy is a dynamic marketing leader with a progressive career that includes agency and client side experience, B2C and B2B expertise, and over 15 years' experience in financial markets as well as experience in retail, CPG, technology, and education. Darcy brings a proven track record of results working with several of the country's most successful national and regional financial services organizations. Darcy's focus is on helping financial services marketers improve the customer experience and enhance business line profitability. Darcy has a demonstrated history in successful change management and is known for her ability to develop game-changing marketing strategies and gain buy-in across large, complex organizations. Darcy has extensive experience in the development of marketing strategy and the delivery of digital and direct marketing services. In addition, Darcy's experience includes marketing technology and marketing analytics. Darcy is adept at transforming strategies into actions. Prior to joining Merkle, Darcy was Vice President of Customer Success at ThinkVine, a marketing mix optimization company, where she led the client service and data science teams. At ThinkVine, Darcy partnered with some of the world's most well known brands to assess marketing effectiveness and advertising investment to drive improved targeting and ROI with a focus on digital strategy. Prior to ThinkVine, Darcy managed corporate marketing for Merrill Communication Services, providing compliance-driven marketing solutions to the financial services industry with a focus on wealth management and retirement. Darcy spent nine years with Harte-Hanks in a variety of leadership roles including VP Marketing Strategy in the financial markets division. On the client side, Darcy formerly led direct marketing efforts for Barnett Bank (now B of A) and AmSouth Bank (now Regions). She has specific experience in marketing database, CRM, and direct and digital marketing strategies. Her financial services marketing experience includes deposits, lending, credit card, small business, mortgage, wealth management, and a specialization in mergers & acquisitions. Darcy holds a BS in Marketing from Stetson University.

Read More

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