Danny Hopwood

Danny Hopwood

Vice President Solutions and Platform Operations EMEA at Publicis Groupe S.A.

Location:
133 Avenue des Champs-Elysees, Paris, Ile-de-France, France

General Information

Experience

Digital Account Manager  - Starcom MediaVest Group Inc

Account Manager  - MEC Manchester

Affiliations

Vice President Solutions and Platform Operations EMEA  - VivaKi Inc

Well-Respected Member  - The Ad Exchange Inc

Recent News  

Danny Hopwood, EMEA vice president of solutions and platforms at Publicis Groupe-owned VivaKi, told Business Insider that it is "no surprise" that Google chose to use its skippable "TrueView" ad format as its reason for shutting down third-party access to YouTube inventory through the DoubleClick AdExchange.
TrueView ads cost more than other YouTube ads, but that's also because they perform better and there's evidence to show consumers prefer these types of video ads than ones that they are forced to sit through before they can watch a video. And, with advertiser concerns around ad fraud, ad viewability, and ad quality, Google is attempting to stamp out the lower-quality ads on YouTube "There's a lot of evidence for it but that will be pushed to the wayside and forgotten about very quickly as people start to think 'how does this affect my business?' Some [ad tech vendors] will be thinking 'now I can't put a YouTube logo on my website and my deck to advertisers.' Part of me is quite happy this area is being looked into as it cleans the market up slightly, but it does dilute the ability for some companies to disrupt this area of the market," Hopwood said. He added that the ad tech and advertising community may have sympathized with Google's decision more had it come to market with the decision with an evidence-based launch, rather than a single, short blog post.

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Danny Hopwood
Danny Hopwood EVP Programmatic, EMEA PMX Danny leads Publicis Media's programmatic strategy and technology for the EMEA region. He is responsible for delivering market leading programmatic data and technology solutions that offer flexibility, brand protection, transparency, and performance for Publicis Media clients across Zenith, Starcom, Blue449, Mediavest|Spark and Perfomics. Danny is part of Publicis Media's Global Programmatic Board that oversees the development and advancement of the group's data-driven investment strategy. Danny also acts as a link into the wider Publicis Groupe technology strategy working closely with the likes of Publicis.Sapient and the NextTechNow initiative, to identify and deliver market leading solutions. Danny joined Publicis Groupe in 2011 working with the Performance team at Starcom across a number of clients including MoreThan Insurance, Honda Cars, Capital One, Universal and Europcar. He was promoted to Director of Product for Audience on Demand (AOD) UK in 2012 where he managed publisher and technology partners to maximize campaign efficiency for clients, helping AOD become the largest UK agency trading desk. Promoted to Head of Platform for EMEA in 2013, Danny was a major driver of the operational growth of Publicis Media's programmatic strategy and helped to launch, maintain and grow programmatic trading in markets such as Italy, Spain, Poland, Russia and Turkey. In 2015, Danny was instrumental in the integration of programmatic planning and activation competencies into the wider agency network. Under Danny's leadership, Publicis Media has earned the JICWEBS DTSG Good Practices Principles certification for the past 3 years. Danny is a well-respected member of the ad technlogy and programmatic ecosystem with great insight into the technology, data and inventory market places. He is a regular speaker at key industry events and was named Innovator of the Year by The Drum in 2016. Danny Hopwood EVP Programmatic, EMEA PMX

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Blodwell will be joined on stage at ATS London by experts from both sides of the coin, including managing director of boutique consultancy, Infinitive, Fiona Davis; Publicis Media's Danny Hopwood; and Amir Malik, who was recently appointed by Accenture as their digital marketing expert.

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