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ASFONA is a Hotel Industry Association formed in 1997 originally comprising Investors, Owners/Operators Franchisees of Starwood Hotels Resorts. Following the acquisition of Starwood by Marriott International, ASFONA's mandate became to interact with Marriott during the joining together of the two companies. ASFONA now represents a select number of International Hotel Companies by establishing relationships and identifying business opportunities between their Board Members and respective brands through communication and interaction at separate ASFONA Board Meetings.
