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Wrong Dana Kline?

Dana L. Kline

Vice President -Sales and Marketing - Business Development - Fox Paine and Company LLC -


HQ Phone:  (212) 271-5940

Email: d***@***.com


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183 Madison Avenue, 19th Fl

New York City, New York, 10016

United States

Company Description

Puig is a third-generation family-owned fashion and fragrance business based in Barcelona. Puig's strength lies in its ability to build brands, in shaping the image of brands through fashion, and in translating that same image into the world of fragrance throu...more

Find other employees at this company (1,392)

Background Information

Employment History

President Luxury Fragrance Division and Executive Vice President Sales and Marketing Fusion Brands Inc.

Fusion Beauty Inc

Executive Vice President Sales and Marketing and Education


Vice President of Marketing and Sales

Gary Farn Limited

National Sales Manager


Account Executive and Regional Sales Manager





Web References(36 Total References)

One Direction launching perfume - Pop Scoop! - Music News | Interviews | Live sessions | Pop Scoop! - Music News | Interviews | Live sessions |

Dana Kline, president of Olivann Beauty, told WWD they will first concentrate on markets where the band is touring and then continue to roll out from there.


The scent is set to roll out first in markets where the band is touring, according to Dana Kline, president of Olivann Beauty, and will then hit department stores in the fall.


Dana Kline (3rd l.) with One Direction.
On a plane to London late last August, the beauty executive Dana Kline was literally charged with excitement. She was en route to visit One Direction-as boyband du jour, arguably five of the hottest stars on the planet today-for their very first fragrance development meeting. "After twenty-two years in this business," she told Cosmetic World exclusively, "it felt like a pivotal moment-like an opportunity to demonstrate all of the skills I'd cultivated, and even ones I didn't know I had." Even before its creation, she knew a One Direction fragrance had blockbuster potential-the launch went on, this August, to net a reported £360,000 in its first week on counter at Harrods and $900,000 in seven days at Macy's. What Kline didn't expect was that the conception process would be so fulfilling and that the boys themselves would be so dedicated. "They are extremely drilled-down and savvy, and asked a lot more-and better-questions than many people I've worked with in the past," Kline said. "In spite of all their success, the guys have an innocence about them," she continued. "And their fans have that same innocence." Accordingly, the fragrance was inspired by a childlike ability to believe that anything is possible-and the project's code name throughout development was Forever Young, Kline said. "I channeled memories from my own childhood, and I was also inspired by English culture, literature and fairytales," Kline recalled. "One day, I had this vision of a little girl digging through a box of trinkets in a vintage store. She finds an old, dusty, cracked perfume bottle-but through the purity of her imagination, the bottle suddenly transforms, in her hands, into the very thing we ended up creating." BEHIND THE SCENES While wrangling five twentysomethings to chat perfume proved surprisingly easy, Kline aimed to connect with the band via an approach she describes as less traditionally corporate than educational -and sometimes even maternal. Over the course of the fragrance's half-year development process, she was back and forth to the UK every month, with conferences taking place in secret locations across London and New York. During breakfast meetings, she would clear their plates to make way for lab samples and product comps. Between sampling different mods, the boys astutely sniffed their coffee cups-in the absence of beans-as a palate-cleanser. As an icebreaker, Kline distributed questionnaires querying their favorite flowers, desserts and scents on a woman. And for the reveal of the final juice, she trekked across London to shop for depictions of the scent's various notes-grapefruit, berries, redcurrants, jasmine petals, freesia, frangipani-and created sniffing stations around the conference room. This, coincidentally, inspired Our Moment's television campaign, helmed by London-based Cake Group, which showcases the guys' signature jesting as they whiff and fondle different ingredients. Ultimately, while the scent targets the band's younger fans, supplier Firmenich developed a drydown so sophisticated that "their mothers would want to wear it, too," Kline said. "The end goal was a luxury fragrance-more than just a one-time purchase-with a vastly higher concentration of oils than normally used in these types of fragrances." A PASSION PROJECT Kline noted that throughout the creative process, each of the boys brought his own unique and vital perspective to the table. "Louis [Tomlinson] comes from a family of five sisters," she said, "which I think made him particularly insightful for this project. He probably asked a lot of the same questions that his sisters would've asked." While Niall Horan and Harry Styles are "natural comedians," they are also eloquent spokesmen, Kline said, possessing charisma and sex appeal in spades. "When, at the launch event, Liam [Payne] said, 'A lot of love went into this project,' he was right," Kline said.

2010 Beauty Fashion Party

Fusion Beauty's Dana Kline and Caroline Pieper-Vogt (2nd r.) with George Ledes and Mark Scott of EC Scott Group

From Good to Great

Fusion Brands Inc.'s Dana Kline and Eric Miller
Along with nine strong Account Executives, we now have a Fusion Brands Luxury Fragrance Division helmed by President Dana Kline." In her first year at Fusion Brands, she explained, "we have worked hard to stabilize the company's relationship with the retailers. We're now back on track with our key partners and have a great deal of interest from retailers around the world." "We continue to reach our sales goals and have huge potential ahead as we re-launch Fusion Beauty with our new and powerful ColorCeuticals positioning," she continued, "and CLEAN™ is on the path to becoming a complete beauty brand." At the company, "marketing, sales and finance are all working together to bring us from good to great," she added.

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