Cynthia Coldren

Cynthia Coldren

Marketing Consultant at C2 Communications

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General Information

Education

B.A.S.  - marketing and management , Dallas Baptist University

Affiliations

Founder  - ReThink Marketing LLC

Advisory Board  - Collin County Parks Foundation

Member  - Metroplex Technology Business Council

Member  - Richardson Chamber of Commerce

Member  - Alliance of Technology and Women

Recent News  

... marketing consultant Cynthia Coldren of C2 Communications.Ms. Coldren previously worked with both John Rizzuti and agency senior partner Lisa Austin ...

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DBU works closely with Dallas-based marketing consultant Cynthia Coldren of C2 Communications.Ms. Coldren previously worked with both John Rizzuti and agency senior partner Lisa Austin during her prior executive stints at Cyrix Corporation and Intrusion.com.Finally, John Rizzuti working closely with DBU advertising manager Layna Evans and with Ms. Coldren, wrote a benefit-oriented, direct-response radio spot.

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Cynthia Coldren
Cynthia Coldren Advisory Partner Cynthia is a seasoned marketing professional with a track record for strategic research and analysis, marketing planning, and integrated communications. Her extensive marketing and sales experience has enabled her to help organizations build and strengthen brands, enhance competitive advantage, develop integrated marketing strategies, launch new products, and improve channel and customer relationships. She co-founded ReThink Marketing to deliver practical, strategic marketing expertise that drives the growth and market share of client companies. With more than twenty-five years as a marketing and sales professional, Cynthia has effectively directed business-to-business marketing, brand management, and communications programs for technology and services companies such as Cyrix Corporation, National Semiconductor, Intrusion Inc., and CompuCom. From research and strategic planning to corporate brand development and product campaigns, her client experience and understanding of the customer decision-making process have enabled her to build and launch successful marketing initiatives. As a vice president and account executive, Cynthia also directed regional sales and marketing of financial planning programs for E.F. Hutton and Company, a Fortune-ranked investment firm acquired by Shearson-American Express. Additionally, she managed multi-million dollar investment portfolios for individual and corporate clients. Cynthia received a B.A.S. in marketing and management from Dallas Baptist University. An accomplished public speaker, she has delivered dozens of seminars for numerous corporations, associations, and non-profit organizations. She serves on the Collin County Parks Foundation Advisory Board, is a member of the Richardson Chamber of Commerce, the Metroplex Technology Business Council, and provides support to other business, community, educational, and church organizations. She currently serves ReThink Marketing in an advisory capacity.

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