Chad Amrhein

Chad Amrhein

Division Manager at Emlex Constuction

General Information


General Manager  - Amrhein's Brides & Formals


master jeweler  - 

Recent News  

"The public's just scared to spend any money," Chad Amrhein of AmRhein's Fine Jewelry told Lacker.
Customers considering purchases at his jewelry store are hesitant, telling Amrhein: "We just don't know what's going to happen."

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"People in love are always going to get married," said Chad Amrhein, general manager of Amrhein's Brides, Formals and Fine Jewelry in Roanoke County.
"They may cut back on their spending, but the business itself is always there." Amrhein said his sales for engagement rings have stayed about the same in the last four years, while wedding band sales have increased slightly. The Rev. Karen Sue Osborne, an interfaith wedding officiant for-hire from Floyd, is impressed with the number of wedding inquiries she's had since Thanksgiving, she said. Her business, Ceremonies for All, has grown every year since she began officiating in 2006. Fifteen couples have scheduled ceremonies with her for 2010, and another 15 have inquired, she said, with most couples finding her online or through referrals. Last year she had two couples booked by January. "Love is in the air, I'd like to think," she said. Still, the wedding business isn't enough to be her sole source of income, and she continues to run a bed and breakfast, fitness center and massage service.

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A jewelry design by Amrhein's master jeweler Robert T. Mills has been selected for this year's JA-New York national jewelry competition."We are very honored to have been chosen for this competition," said Chad Amrhein, general manager of Amrhein's Brides Formals and Fine Jewelry."To be one of three original jewelry designs selected is quite an accomplishment."About Amrhein's Brides, Formals & Fine JewelryAmrhein's was founded in 1921 as F.C. Amrhein's & Sons, providing jewelry design and repair for jewelers in the Roanoke Valley.In 1975, the name changed to Amrhein's Jewelers, with the business focused on selling and repairing jewelry in the Roanoke and Salem area.In 1992, the offerings again expanded to include a full range of formalwear, and the company name changed to Amrhein's Brides, Formals & Fine Jewelry.Today, Amrhein's Fine Jewelry provides a selection of fine jewelry for engagements and all other special occasions, and is the headquarters of the Roanoke-Salem Charm Bracelets.Amrhein's Brides & Formals offers bridal attire, evening gowns, cocktail dresses, prom dresses, tuxedos, and accessories.Amrhein's is now in the fourth generation of family operation, with locations on Ogden Road in Roanoke and on Main Street in Salem.Today, AmRhein's grows 23 different varieties of grapes and bottles 20 different wines.The winery produces 7,500 cases of wine per year, and is distributed throughout Virginia and West Virginia.AmRhein's has achieved recognition as a recipient of the Virginia Governors Cup, and has captured medals at the Virginia State Fair and San Francisco International Wine Competition.

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