Bruce Duesterhoeft

last updated 12/21/2017

Bruce Duesterhoeft

Program Manager, Online Fundraising at Consumer Reports

Location:
101 Truman Ave, Yonkers, New York, United States
HQ Phone:
(914) 378-2000

General Information

Experience

Manager, Digital Marketing and Engagement - Applied Computational Research Society

Director of Online Fundraising - The Habitat Company

Marketing Manager - National Vision Inc

Production Assistant Account Executive - Grizzard Communications Group Inc

Chief Executive Officer - IDM, Inc.

Chief Executive Officer - Integrated Direct Marketing Solutions LLC

Project Manager Consultant - Cathexis Partners

Recent News  

Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and win a MarketingSherpa Summit package - MarketingExperiments

Our challenges though are how to keep up with such great growth and this test will hopefully help us find another approach to increasing revenue," Bruce Duesterhoeft, Program Manager of Online Fundraising, Consumer Reports, said.

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Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough - MarketingExperiments

But if we can do segmentation and talk to those segments in very specific language - we may see better conversions," Bruce Duesterhoeft, Program Manager, Online Fundraising, Consumer Reports, said.
"Learning about the value proposition really opened my eyes to looking at our work (and other marketing, too) with a different eye," Bruce said. When I first approached Dawn and Bruce about partnering on this test, they were already successful marketers and very experienced testers. As Bruce said in the blog post that launched this experiment, "Since 2013 we have grown [donations] from $800,000 a year to looking at over $2.7M this year." Our instincts are not always the consumers'," Bruce suggested.

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http://www.idmsmarketing.com/contact_idms.htm

Bruce Duesterhoeft, CEO
Integrated Direct Marketing Solutions

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