Bret Hunter

Bret Hunter

Chief Executive Officer at Sports Optical

Location:
5721 Logan Street, Denver, Colorado, United States
HQ Phone:
(303) 455-3369

Recent News  

BRET HUNTER is the owner of Sports Optical in Denver, CO, a sports eyewear mecca for professional and weekend warrior athletes who take their vision performance seriously.
He also has a shooting and safety eyewear division called Tactical Rx. "Get with the reps and pick out a program-Rx program and types of frames-that best fits your patients and your needs," suggests Hunter. "You need to talk to them about what position they're going to be in, so you can see how they'll be looking through their lenses," says Hunter. But it really comes down to personal preference," says Hunter. Hunter doesn't recommend polarized lenses for environments where it's important to see the glare reflecting off ice, such as mountain climbing and skiing (in certain icy conditions). If you don't know much about the sport, just ask them about it," says Hunter. "Like all customers, you'll get some people who don't want to spend a lot of money, and others who want the best of the best," says Hunter.

Read More

According to Bret Hunter, owner of the Denver-based Sports Optical-where 75% to 80% of customers walk out the door with Rx sunwear-having a good selection of Rx-able sunglasses is your first key move.
"It's not worth it if you have just one line or just 20 sunglasses," he says. Hunter adds that he also asks customers if they drive in the morning or at a time when they experience glare and direct sunlight. "Almost everybody drives a car and experiences glare, so driving glasses are a pretty easy sell," he says. "Almost all of our lenses are packaged," says Hunter, who notes that his average frame and lens sale for Rx sunwear ranges from $400 to $600. "A mirror is an add-on, but we don't charge for UV and we don't charge for a scratch coating-we try to make it easier for the person," says Hunter. Hunter also promotes the many benefits of polarized lenses to Rx sunwear customers.

Read More

We sold two specific lines products online for some time and it was very lucrative, but that arena has been saturated, says Bret Hunter, Sports Optical owner, who notes that he began selling online in 1998 and, at the time, began by getting one or two sales a day via the website.
By 2000, the site was buzzing with daily online orders, but by 2004, the online market had become filled with discounters and counterfeiters. We strive to sell quality and stick to retail pricing, and you just cant compete with knockoffs and people willing to make $5 off a product, says Hunter. So, in 2004, we took the online sales option off our site. BALANCING BRICKS CLICKS: The Internet is cool, and every optical shop should have a site with their hours, information about the business and staff, and links to the products they carry, says Hunter. It works for usabout 20 percent of our overall business comes from the Internet, with people calling in to get the frames theyve seen on our website. As far as selling directly online, Hunter says that its a big effort. Its a lot of work; its really a full-time gig to do it right. TOP TIP: For those interested in boosting in-store sales by adding product links onto their website, Hunter suggests highlighting. We dont list everything from every manufacturer, he says.

Read More

Browse ZoomInfo’s Directories