Bradley Fisher

Bradley A. Fisher

National Leader, Data and Analytics - Partner, Advisory at KPMG International

Location:
Laan van Langerhuize 1, Amstelveen, North Holland, Netherlands
HQ Phone:
+31 20 656 7890

Recent News  

"Transparency about the use and impact of an organisation's data and analytics is key to overcoming the long-held bias that conventional decision-making is more reliable," said Brad Fisher, US D&A leader, and a partner with KPMG in the US.

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Brad Fisher, US D&A leader and a partner with KPMG in the U.S., suggested that the complexity of data and analytics, and the lack of transparency into what drives the insights derived from them, plays a role in executives' mistrust.
"Transparency about the use and impact of an organization's data and analytics is key to overcoming the long-held bias that conventional decision-making is more reliable," Fisher said in a statement Tuesday. "This drop in trust indicates broader challenges associated with teasing out insights generated from analytics," Fisher said.

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The "race for the customer" is pushing businesses to reevaluate their behaviors through data and analytics, observes Brad Fisher, a KPMG partner and its U.S. leader for data and analytics.
Such efforts, he says, "will largely shape the winners and losers for the next 50 years."

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