Brad Iversen

Brad C. Iversen

Senior Vice President, Chief Marketing Officer at H&R Block Inc

Location:
One H&R Block Way, Kansas City, Missouri, United States
Company:
H&R Block Inc
HQ Phone:
(816) 854-3000

General Information

Experience

Principal, Chief Marketing Officer  - Edward Jones Limited

Manager, Marketing Efforts  - First Union Corporation

Education

MBA  - Columbia University

bachelor's degree  - University of Massachusetts

Affiliations

Founder  - Catamount Marketing

Recent News  

Brad C. Iversen Senior Vice President and Chief Marketing Officer

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Brad C. IversenH&R Block - Press CenterBrad C. Iversen, Senior Vice President and Chief Marketing Officer Brad C. Iversen, Senior Vice President and Chief Marketing Officer of H&R Block, Inc., is responsible for the marketing of H&R Block-branded tax and financial services businesses.In his role, he oversees marketing research, client analytics, client segment marketing, marketing communications, brand management, field marketing, partner development and the client service center. With more than 20 years of experience in the financial services industry, Iversen is helping H&R Block realize its mission to help tax clients achieve their financial objectives.He has led marketing efforts for MasterCard International, NationsBank, First Union and Bank One.He is a past winner of Advertising Age's Marketing 50 award, which recognizes marketers who have delivered real impact for their brands. Most recently, Iversen served as Executive Vice President and Director of Marketing at Bank One, the nation's fifth-largest bank holding company.Iversen was responsible for leading the corporation's establishment and execution of retail marketing strategies. Iversen received an MBA from Columbia University in New York and a bachelor's degree from the University of Massachusetts at Amherst.

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H&R Block Names Brad C. Iverson Chief Marketing Officer

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