Bernhard Glaser

Bernhard J. Glaser

Vice President and Managing Director Vans USA at Mercedes Benz

General Information

Experience

Vice President of Marketing  - Mercedes-Benz USA LLC

Vice President and Managing Director Vans USA  - MBUSA

Vice President and Managing Director Vans USA  - Daimler AG

Position In Product Management  - General Motors

Worldwide Product Manager  - E-Class

Education

master's degree  - business and engineering , Karlsruhe University

Recent News  

Mercedes-Benz appointed Bernhard Glaser, a 20-year veteran of the company in Germany and in the US, as Vice President, Marketing US.

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Bernhard Glaser, vice president and managing director of Mercedes Vans USA, says company officials considered bringing the Citan to the U.S., a van selling in Europe that competes with the Transit Connect and versions of the Promaster City and City Express.
But after much deliberation, he and others decided that the mid-sized Metris made more sense. "In Europe, we have a smaller option, but for North America, we think the larger Metris makes more sense. The smaller vans are often too small for commercial purposes," Glaser explains. He adds that Mercedes' Sprinter line - vehicles that compete directly with Transit - has helped the company grow its commercial business in North America. Having established itself as a player in the bigger end of the commercial van world, Glaser says Mercedes is inching its way down with a mid-sized offering, rather than jumping all the way to compacts.

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Bernhard Glaser
770-705-0600 Bernhard Glaser VP & Managing Director Mercedes-Benz Vans USA 770-705-0600 303 Perimeter Center North, Ste. 202 Atlanta, GA - 30346

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