Biat
2009-present (15 years)
Banque Internationale Arabe de Tunisie (BIAT) was established in 1976 by a group of investors composed of local institutions and individuals, and Arab and European banks, through the acquisition of the British Bank of the Middle East and Societe Marseillaise de Credit. Since then the bank has continued to expand, and is now the largest private bank in Tunisia. The bank is also considered the most sophisticated Tunisian bank, and is the countries leading customer-deposit collector. Historically, the bank has a strong involvement with domestic corporates and SME's, which is it now complementing with new developments in the consumer/personal banking arena. This development strategy should help the bank broaden its large deposit base, diversify its sources of income, reduce its average risk per customer and report higher profitability. Overall, BIAT enjoys a strong market franchise among its clients as evidenced by a stable market share of about 11% of loans and 15% of deposits over the paSee more
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