April Gill

last updated 3/30/2017

April D. Gill

Vice President, Analytic Solutions at Welltok , Inc.

Location:
1515 Arapahoe Street Suite #700 Tower #3, Denver, Colorado, United States
HQ Phone:
(303) 694-4343

General Information

Experience

Vice President, Client Relations - Predilytics Inc

Sales Leader - EyeMed Vision Care LLC

Senior-Level Positions - Health Advocate and Doctors

Education

degree - Business Administration , Mary Baldwin College

Recent News  

Welltok l Optimizing Health, Maximizing Rewards | Headlines

April Gill, VP of Analytics Solutions at Welltok, shares her top five best practices for finding a better version of herself while meeting market and industry needs.

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Considerations for Designing Consumer-Directed Health Plans

Payers can effectively engage with CDHP plan members by leveraging their beneficiary data and using analytics to developed targeted and tiered communications, says April Gill, VP of Analytics Solutions at Welltok.
Gill and her team found that health plans were able to increase flu-shot utilization by 65 percent after using a targeted engagement campaign within their organization. "Providing communication in a way that individuals can actually receive that message is really critical," Gill added.

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Employer Health Plans Can Engage Members with Data, Targeting

Employees are not always ready to take part in the use of preventive services, review communications about their benefits, and participate in incentives to effectively use their benefits says April Gill, VP of Analytics Solutions at Welltok.
Gill explained. "There are a number of different opinions or thoughts around the flu shot itself, such as whether it's effective and whether or not the flu shot gives a person the flu," Gill said. "There's definitely some misconceptions about the effectiveness of it and its level of importance." Employees at low risk of suffering serious complications from the flu themselves should be reminded that the shot can prevent them from passing the illness to their colleagues, Gill added. Asthmatic employees have a 21 percent greater chance of getting hospitalized if they contract the flu, according to Gill. She added that employees with COPD are almost two times as likely to be admitted to the hospital than employees without COPD. "Those risks make it more important for people to get the flu shot," Gill said. Gill and her team also saw positive impacts after running an engagement campaign aimed at improving flu shot utilization. Better messaging to members helped an employer-sponsored health plan drive 65 percent of respondents receiving communications into getting a flu shot. The plan was also able to reach 40 percent of its targeted population. "Fifty-percent of the respondents in this campaign found the call to be helpful," Gill added. Another employer used analytics to identify optimal communication methods and was able to reach 90 percent of its respondents through multiple communication channels. Fifty-six percent of respondents responded with a follow-up call and reported receiving a flu shot. "Providing communication in a way that individuals can actually receive that message is really critical," Gill said. Even minimal engagement improvements can drive significant healthcare savings since there is about a 7 percent average expected hospitalization rate for employees, according to Gill. "If payers can improve the hospitalization rate by one percent, they can bend the spending curve and save a significant amount of money for an organization," Gill added.

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