April Cabello

April Bautista Cabello

General Manager at PT XL Axiata Tbk

Location:
Grha XL Jl DR Ide Anak Agung Gde Agung Lot E4-7 No 1, Jakarta, Jakarta, Indonesia
HQ Phone:
+62 622 15761881

General Information

Experience

Director for Touchpoint Orchestration Design - Touchpoint Experience Design - Globe Telecom, Inc.

Recent News  

Usability consulting and training with Human Factors International

"There was no formal usability at Globe," says April Cabello, Globe Telecom's Usability Manager.
Romy found a willing ally in April, a recent Globe recruit. April realized that she, Romy, and their small team needed to sharpen their understanding of user-centered design with some formal usability training. Their research led them to HFI's Certified Usability Analyst (CUA) training program. Romy and April sent their entire five-person usability team to the training, but they didn't stop there. "We knew that culture change at an organization as large and complex as Globe means getting 'buy-in' from major stakeholders and influencers across the organization," says April. April managed the project and collaborated with marketing, business owners, and other units at Globe. "We're excited about having so many CUAs on our core team and throughout the organization (12 total)," April says.

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