A+ Anita is a long time tech start-up marketer and has had the great fortune of driving marketing programs from startup inception all the way to IPO and acquisition. Her all time favorite marketing book is Marketing Warfare by Al Ries and Jack Trout and she still recommends it today to new marketers as a reminder to think about strategy before jumping into tactics. In addition to all of her marketing roles Anita ran FashionPlaytes, a B2C commerce and gaming company and co-led Boston Golden Seeds an angel investment group that invests in women-led businesses. She has been an active member of the Boston start-up ecosystem as a MassVentures board member, MassChallenge judge and start-up investor and mentor.Read More
Bachelor of Arts degree
Randolph-Macon Woman's College
MBA
Columbia UniversityAnita Brearton
Founder & Chief Executive Officer
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