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Nuance
2020-present (5 years)
Nuance Group, formed in July 2018, is a joint 50:50 merger of two established Southern African Beauty and Luxury Brand Distributors - Cadco and African Sales-SSA. Nuance merged the accumulated experience from Central African Cadco and Southern African based African Sales-SSA, combining locally focussed, in-market trade support structures and efficient scale synergies. Nuance's extended trade reach into selective Sub-Saharan markets enables market share growth into an expanding middle class with young demographics, while enriching Brand equities.
