Andrew Ma

Vice President, Consumer Insights at KFC Corporation

1441 Gardiner Lane, Louisville, Kentucky, United States
KFC Corporation
HQ Phone:
(502) 874-8300
Wrong Andrew Ma?

Last Updated 12/5/2016

General Information

Employment History

Senior Director of Consumer Insights for KFC Marketing  - The Courier-Journal

Vice President, KFC Consumer Insights  - Yum Brands Inc.


Senior Vice President, Client Services; Board Member  - Burke Inc

Web References

"It's the holiday season and there's no more appropriate time to celebrate the spirit of giving," said Andrew Ma, vice president of Consumer Insights for KFC, American Red Cross Volunteer and River Valley Blood Services Region board member.

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Pitching Louisville to prospects

Brands recruited Andrew Ma from Dallas to become senior director of consumer insights for KFC Marketing, the Hong Kong native's first concern was the quality of schools for his two sons. He also didn't want to live without a Chinese grocery that sold authentic products. "That's important to me and my wife," Ma said. Hilkert steered Ma to the Oriental Garden Chinese grocery on Bishop Lane, a short drive from Yum's corporate headquarters. "I've lived in bigger cities -- Atlanta, L.A., Dallas -- but I never thought of moving this far north in the country," Ma said."This was kind of new to us all, and we weren't sure.We'd never been here." Ma said the city, with Hilkert as his guide, left him pleasantly surprised. Ma also spent time visiting local school districts. Andrew Ma shopped at the Oriental Garden Chinese grocery on Bishop Lane.Ma, who was recruited by Yum!Roger Hilkert, right, of First Choice International, helped guide Andrew Ma around Louisville.

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