Alan Andreasen

Professor of Marketing at the McDonough School of Business at Georgetown University and Executive Director of the Social Marketing Institute. Dr. Andreasen is a specialist in consumer behavior and a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is th... e author or editor of seventeen books, including Strategic Marketing for Non-Profit Organizations with national marketing guru Philip Kotler, and Social Marketing in the 21st Century.Read More