Adam Walsh

Assistant Director, Intramurals at Colorado State University

Location:
206 Natural Resources, Fort Collins, Colorado, United States
Company:
Colorado State University
HQ Phone:
(970) 491-6280
Wrong Adam Walsh?

Last Updated 8/7/2017

General Information

Employment History

Assistant Video Producer  - CSU Athletics Marketing Department

Education

Bachelor of Arts  - Health & Sports Studies , University

Master of Science  - Recreation Administration , Pittsburg State

Affiliations

Online Sales and Marketing Specialist  - Colorado State University Surplus Property

Member  - National Intramural-Recreational Sports Association

Director Intramural Sports  - Davidson College

Web References  

Digital Marketing to Promote Intramural Sports - Campus Rec Magazine

Adam Walsh, assistant director of intramurals at Colorado State, realized how effective social media marketing efforts were, and decided to take that route in promoting the unique intramural sports that had lower participant levels than the more popular ones.
"This type of marketing helps reach our "fringe" participants that might not otherwise participate in our program," Walsh said. "Most students expect your traditional sport offerings, and are going to take advantage of our services without the extra effort in terms of promotion. Capturing non-traditional activities in your promotion speaks to the holistic approach Colorado State University Intramural Sports prides itself on." Walsh said that the department tries to market all of the programs they offer similarly, but will change where they promote the individual program if it begins to lack in participation. "There are fairly strict university and department policies on how much mass communication we can send out," Walsh said. "So, we save our social media posts for events that might be more unique than our most popular sports." The videos that are promoted on the social media platforms average at around a minute long, and their success is evaluated by the department in terms of views, registration numbers and yearly assessment questions from participants. Walsh said that it is his responsibility to create the content, and he does so by sending a request for promotional videos to the marketing and communications manager of Campus Recreation. "I basically provide a brief overview of what I want in the video and then our marketing team, led primarily by student employees, create the videos and send them back to me for review and final approval," Walsh said. "They do an outstanding job and really are the creative minds behind our promotion." While Walsh recognizes the importance of all forms of both digital and traditional marketing, he believes video marketing is an effective strategy because of the excitement and engagement that stems from them. Walsh also said that while many of the videos are comprised of still photos, they become seemingly impressive with the addition of music and action-shots. Walsh said the digital marketing strategy also helps the facility communicate changes with the students. In the spring semester of 2017, Colorado State University changed the way they charge for participation in their intramural sports-moving from a team-based fee structure, to a per-participant fee structure. Walsh said that creating an instructional video about the change and posting it across multiple social media platforms was an effective way of reaching the participants, considering that they made the change over a holiday break when the traffic of students visiting the facility was less frequent. "Surprisingly, we didn't have very many questions from participants, which led us to believe our marketing strategy worked," Walsh said. Walsh hopes the videos encourage students to get out of their comfort zones and participate in activities that they may have not considered trying before engaging with the marketing. "Hopefully, when a student who is thinking about participating in our program identifies with something they see in a promotional video, whether it's the activity or someone they might identify with personally, it will encourage them to get out and do it themselves," Walsh said.

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Bring 'Em Out - Campus Rec Magazine

Adam Walsh, assistant director of intramurals at Colorado State University said they try to run ideas by other universities to see what is working for them or look at national trend growth and decline rates.
"We try to figure out what is hot nationally, and when you look at a certain event you want it to have staying power if you decide to run it," said Walsh. Walsh explained the university aims marketing strategies for intramurals toward the unique sports as a way to get new participants involved. They create short videos to promote an upcoming tournament or league for sports that may not get as many people coming out for it like they do for sports like football or soccer. "When we create our promo videos, we want to show our table tennis tournaments, bowling, badminton and some of those things you might not think of as intramural sports," said Walsh.

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http://nirsa.net/nirsa/2016/12/15/winter-training-risk-management-webinars/

Code Adam was originally created in 1994 by Walmart in memory of Adam Walsh, the six-year-old son of John Walsh, host of the TV show America's Most Wanted.
Adam was abducted from a Sears department store in Hollywood, Florida in 1981. A search was undertaken by Adam's mother, grandmother, and store employees, and public address calls were made for him every ten to fifteen minutes. After approximately 90 minutes of fruitless searching, local law enforcement was called. Adam's severed head was found sixteen days later. His body was never recovered.

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