Abbie J. Griffin

Royal L. Garff Presidential Chair In Marketing at University of Utah

200 S. Central Campus Drive Union Room 101, Salt Lake City, Utah, United States
University of Utah
HQ Phone:
(801) 587-1000
Wrong Abbie Griffin?

Last Updated 4/18/2017

General Information

Employment History

Royal L. Garff Presidential Chair In Marketing  - Utah Museum of Fine Arts


B.S.  - Chemical Engineering , Purdue University

MBA  - Harvard

Ph.D  - management of technology and marketing , MIT Sloan School of Management

Ph.D.  - Massachusetts Insti­tute

Ph.D.  - University of Utah

Ph.D.  - Management of Technology and Marketing , Massachusetts Institute of Technology

degrees  - NPD and related fields , 


Crawford Fellow  - The Adept Group Ltd

Board of Advisors Member  - John Wiley & Sons , Inc.

ADVISORY BOARD Member  - Westburn Publishers Ltd

Ad Hoc Reviewer  - American Marketing Association

Royal L. Garff Presidential Chair In Marketing  - David Eccles School of Business

Editor  - The Journal of Product Innovation Management

Fellow  - Institute for the Study of Business Markets

Board Member  - International Truck and Engine Corporation

Board Member  - Navistar International Corporation

Member  - Pet Groningen

Member  - The PDMA ToolBook 3

Professor of Marketing  - University of Illinois

Associate Professor of Marketing and Production Management  - University of Chicago

Web References  

idsl interaction design sight & lab

The paper "Creative artifacts: how stimulators, demonstrators and prototypes contribute to the creative processes", co-authored by Sihem Ben Mahmoud-Jouini (HEC), Christophe Midler (CRG, CNRS-Ecole Polytechnique), Virginia Cruz and Nicolas Gaudron, was presented at the Innovation by Design session, chaired by Dr. Abbie J. Griffin, Royal Garff Presidential Chair in Marketing at University of Utah.

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Title: "Performance Effects of Combining Rational and Intuitive Approaches in Making Fuzzy Front End Execution Decisions", co-authored with Fred Langerak (Eindhoven University of Technology), and Abbie Griffin (University of Utah)

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