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Latest editions
The traditional GTM org is collapsing. Here's what's replacing it.
What replaces it runs as one GTM system on shared context, with more of the work resting on the judgment of senior operators. Since 2022, our hiring data shows sales and tech marketing hiring getting steadily more senior.
Read editionThe SaaSpocalypse is real, if you're not a system of record.
Everyone is arguing about whether AI is killing SaaS. We looked at 229 software categories across our database. Small companies are dropping point solutions at four times last year's rate. With this in mind, I went to Dreamforce to see what companies are doing about it.
Read editionAI is taking the funding. How you sell elsewhere has to change.
86% of private funding went to AI companies this year. The concentration made headlines; the effect on everyone else didn't. Most large companies are still growing and hiring, just paying for it from their own revenue now instead of new funding. That changes how you sell to them.
Read editionAI's land grab isn't the model. It's implementation.
The spending made the headlines. But who else is making the same bet? We tracked hiring surges and AI software adoption across the market, and found the fastest movement is nowhere near Silicon Valley.
Read editionJersey Mike's is going public. The data saw it coming.
The IPO headline is the story everyone will read. The more useful one is in the ownership data: franchises quietly rolling up into big multi-unit operators for two years straight. That's the shift that makes the offering work, and it's a tell for anyone selling into franchise businesses.
Read editionDon’t read the GTM news.
Decode it.
Market-moving headlines for GTM leaders, with the B2B data behind them. Twice a month, in your inbox.