Adobe Summit Session
March 27 | 8:00–9:00 AM
Don’t Get A(I)-head of Yourself: Mastering AI-Implementation with ZoomInfo & TrustRadius
As generative AI becomes more mainstream, business professionals from every industry are asking: how can I implement AI into my day-to-day to make my job easier? But without accurate data, embedding artificial intelligence into your process will do the very opposite.
In order to supercharge your GTM strategy and capitalize on every lead, you have to have access to clean, real-time data. What’s more, you need sales and marketing alignment, an agile team, and the right tech or else your pipeline growth will be a pipedream.
In this session, Deeksha Taneja, VP of Growth and Optimization at ZoomInfo and Allyson Havener, SVP of Marketing and Community at TrustRadius will discuss what it takes for you to get AI implementation ready.
We’ll cover:
- The building blocks of a successful AI-driven GTM strategy.
- Where AI can contribute most successfully to how and who you market to.
- How ZoomInfo and TrustRadius have implemented AI into their everyday processes and platforms.
ZoomInfo & BDO Digital Happy Hour
Tuesday, March 26 | 5:00 – 6:00PM
Sugarcane Raw Bar Grill
Join us on the first evening of Adobe Summit at the lively Sugarcane Raw Bar Grill for great conversation and networking over international cuisine and artisanal cocktails.
This exclusive event provides a unique opportunity to engage with like-minded professionals, share valuable insights, and foster meaningful connections within the dynamic realm of marketing technology. We’ll also celebrate the achievements and advancements in marketing technology as we toast to another great year at Adobe Summit.
Register to save your spot.
Booth #1355
March 26-28, 2024
Community Pavilion | The Venetian
Whether you want to learn more about ZoomInfo, our new AI Copilot, or talk ABM and GTM strategy* all day, we’d love to connect with you. Stop by Booth #1355 anytime during the conference or book a 1:1 private meeting.
*Account-Based Marketing and Go-to-Market
