What is The Step?
The Step operates as a specialized coaching and development program for basketball players, catering to various age and skill levels from middle school through NCAA. Founded by Yogev Berdugo, the program distinguishes itself with a high player-to-coach ratio of 5:1, ensuring personalized attention. Its comprehensive approach extends beyond on-court drills, incorporating life skills such as self-awareness, morals, and values, aiming to foster well-rounded individuals. The coaching staff comprises over 40 current and former college and professional players, alongside sports specialists, all background-checked to ensure a safe and supportive environment. The company's 200-acre campus facilitates focused group training sessions tailored to specific basketball skills and player development needs.
How much funding has The Step raised?
The Step has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
Key Investors in The Step
PPP
Public-Private Partnership
What's next for The Step?
With the recent influx of $350K in a major strategic investment, The Step is poised for accelerated growth and enhanced service offerings. This large-scale, late-stage funding suggests a strategic focus on scaling operations, potentially expanding its program reach, investing in new coaching technologies, or broadening its educational content. The company's commitment to holistic player development, combining athletic training with essential life skills, positions it favorably to capitalize on the growing demand for high-quality youth sports development programs. Future initiatives are likely to center on solidifying its market leadership and further refining its unique coaching methodology.
See full The Step company page