Mt. Shasta Chamber of Commerce

Location:

300 Pine StreetMount ShastaCalifornia96067United States View Map

Employees:

5

Industries:

SIC Codes:

8611

NAICS Codes:

813910

Phone:

(530) 926-4865

Fax:

(530) 926-0976
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Description:

The newspaper serves its readership is many ways, from providing subscriber services to publishing special sections that cover events and issues to providing special advertising rates to community non-profit organizations. Subscribers receive a free tube when purchasing a subscription, which at $28.50 a year is $10 off the newsstand price and a great deal. Every household that doesn't have a subscription to the newspaper receives The Voice of the Mountain free, which includes circulars from Ray's, RiteAid and other businesses, one page of news and last week's classified ads. To further promote local businesses, the newspapers run "Profiles in Business", an advertising section that provides a feature article about participating businesses. This helps businesses and service providers introduce themselves, or new services, to the community. SSN also supports local organizations and non-profit organizations by providing low-cost advertising for the promotion of events, in addition to coverage provided by the editorial staff. Throughout the year SSN produces special tabloids that cover significant local events, like the Mt. Shasta Fourth of July celebration and the Dunsmuir River Festival, along with special interest topics like High School Football, home improvement and gardening, wedding preparations, health and Playlander, the annual tourism magazine. Playlander has been published for 32 years and provides an attractive magazine format with maps, articles, directories, photos and advertising for the traveler. It is distributed at AAA offices and Collier Rest Area, and Chamber offices, as well as at local businesses, motels, and campgrounds and in Redding and Medford. In the "Forgotten Valentines" and "Find a Fall Friend" tabs the newspaper partners with the Siskiyou County Humane Society to find homes for animals. A portion of the advertising revenue raised by these tabs goes back to support the Spay and Neuter program. Some special sections, like Homestyles, the Bridal tab, Playlander, and Fall Car Care, are open to contributions from local businesses that can provide information about a particular topic or new technology. In addition to the advertising opportunity, this invitation to provide editorial content gives businesses an opportunity to inform the community about new technologies, treatments, services that may be new to their industry. On the individual level, residents can express their concerns, opinions and appreciation in a variety of ways. The Letters to the Editor, Guest Opinion and In Appreciation columns provide an outlet for locals who want to share their thoughts with the community. By being aware of editorial policy, contributors can ensure that their piece will fit the section format and subsequently get printed. The policy for these columns follow: All letters and opinions submitted must bear the writer's signature in full, address and telephone number. Address and telephone numbers will not be printed. Letters must be 300 words or less and must be received by noon on Monday. They will appear, space available, and in order of receipt. Individuals may turn in only one letter per 30-day period for publication. We reserve the right to hold letters for one week when they take exception to a local business in order to give the business the opportunity to reply in the same issue. Letters may also be held for legal opinion on content.

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