International Marketing Advantages - Business Information

Banking · Rhode Island, United States · <25 Employees

PPAI's Suppliers' Forum last week brought in top supplier industry leaders willing to share best practices and detailed strategies to the Long Beach Convention Center in Long Beach, California. The forum, which was planned to coordinate with the SAAC Show this year, also brought an increase in attendance over previous years. Michael Woody, along with Charley Johnson from SnugzUSA and Laura Forbes from Zebra Marketing, are the centerpiece of a new PPAI advertising campaign highlighting the benefits of volunteering for the promotional products industrys only international trade association. The ad appears in PPB magazine, the associations online newsletter, and in several regional association newsletters. On Tuesday, January 12th, at the PPAI Expo in Las Vegas, Michael Woody will be presenting on the future of the promotional products distribution network, and how technology and globalization are affecting our businesses. With current pressures such as direct sourcing, product safety, shrinking margins, the state of the economy and many other factors affecting the promotional products distribution network, will you merely survive or will you thrive in the future? Technology and globalization are two key factors shaping the future not only of our industry, but our customers' industries, and you must understand the implications to prepare yourself and your company for future success. Through an interactive exchange, this in-depth workshop will help you identify macroeconomic trends affecting our industry and how our promotional products businesses must adapt to cope with those changes. Details and More Information Steve Yukel and Michael Woody will speak to business owners at the PPAI Expo in Las Vegas on how to increase the value of your company in the eyes of potential buyers or partners. This workshop will discuss the financial, administrative and operational steps necessary to secure future sales including how to prepare for a sale or merger, the best time to execute an exit strategy, specific steps to take ...Read More

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