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HoHoTO started as a casual remark in a Twitter discussion in 2008 and grew at great speed to become Toronto's biggest holiday fundraiser for the geek community, almost overnight. HoHoTO was built as a way for Toronto's vibrant, thriving tech community to spread a little love each holiday season, and give something to those less fortunate. HoHoTO has been cited as one of the first and best examples of the power of self-organizing online groups to make a real-world difference. The event has been profiled as a best-practice use of Twitter and social media in best-selling business books, recognized by Queen Rania of Jordan as an example of social media influencing online activism, and endorsed by Biz Stone, co-founder of Twitter, Rick Mercer, David Miller, Don Tapscott, Reddit's Alexis Ohanian, Cory Doctorow, David Weinberger, and others.

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