College Directions , LLC


1010 Northern BlvdGreat NeckNew York11021United States View Map


$2 Million




SIC Codes:


NAICS Codes:



(516) 336-2558


(516) 336-2559


College Directions, LLC, an educational consulting firm that recently established its headquarters at 1010 Northern Boulevard in Great Neck, is dedicated to transforming the way local families approach college preparation and admissions. Company president, Doretta Katzter Goldberg, who represented Brown University admissions on Long Island for almost 20 years, brings to her new venture the communications and organizational skills acquired during two decades of practicing law and while completing a program at NYU in public relations. Motivated by her belief that adolescence should be a time of exploration and creativity, Ms. Goldberg founded College Directions, LLC in response to the universal dissatisfaction she observed among parents, students, educators and even members of the media with the current obsession over college admissions. Given her experiences as an applicant, a parent of two college-aged children and an admission representative, she felt uniquely suited to step into the vanguard and effectuate a change. College Directions, LLC will help students gain control of their high school years without diminishing their opportunities. The key is to begin working with College Directions, LLC early in a student's high school career and for students to learn how to change their focus from getting into the "best" college to discovering and developing their interest and talents in order to attract the attention of the college that is right for them. Though there are currently many businesses providing a variety of services related to college admissions, Ms. Goldberg points out that these, for the most part, limit themselves to the process of "getting in" rather than addressing the substance of how students might best spend their high school years. According to Goldberg, "Studying for standardized tests, while necessary, should not figure so prominently in a student's schedule that it becomes one of his or her main extracurricular activities. Similarly, it does not matter how much coaching you receive in preparing your college essay or conducting yourself in an interview if you haven't used your high school years in a way that will give you something to say. College Directions, LLC helps students select schools and prepare their applications, but beyond assisting with these more technical activities, its main focus is working on the substantive aspects of what kind of person a student becomes during his or her high school years. By showing students how to follow their passions, the program not only makes them better college candidates, it reduces the amount of time needed for the less creative aspects of the application process.

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