UnaVision Inc

Location:

800 Forrest St. , N.W. , Suite 007AtlantaGeorgia30318United States View Map

Revenue:

$2.4 Million

Employees:

12

Phone:

(678) 974-5369
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Description:

UnaVision, Inc. is a brand communications and lifestyle marketing agency that specializes in engaging multicultural audiences. Founded in 2011 by Ahmad Abdul-Ali and Jared Williams, the two recognized the impact of multicultural consumers on the American economy. Examining the purchasing power of Hispanics, African-Americans and Asian-Americans, the Ali and Williams believed that engaging underserved consumer segments would be vital to future business growth for brands. The challenge UnaVision sought to solve was learning how to engage disparate audiences genuinely, respecting not only the cultural heritage but their acculturation into American society. The UnaVision's approach begins with the immersion into the history of the brand - "the why". Consumers connect with brands on an emotional level and focusing on the product and what it does has very little impact. Letting consumers engage the core values of a brand forges a deeper connection.

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