San Antonio Express-News


P.O. Box 2171San AntonioTexas78297United States View Map


$600 Million



SIC Codes:



(210) 250-3000


(210) 250-3105


The museum is a nonprofit organization, so its tax records are open to the public. Guidestar offers free access to the three most recent years of tax returns for most nonprofit organizations. The Express-News has an account with Guidestar that gives us access to even more tax returns, which offers a treasure trove of historical information about charities. Database Editor Kelly Guckian logged into Guidestar and got me copies of everything available for the Texas Highway Patrol Museum and a related entity, the Texas Highway Patrol Association. The two organizations share the same board members, and both were founded by Lane Denton, a former state representative from Waco who was found guilty of stealing money from a different law enforcement charity. The museum is the telemarketing arm of the partnership. It employed more than 380 people in 2009, most of whom worked at call centers in El Paso, Austin and Houston. The association provides benefits to state troopers. A brochure states the group gives the "finest benefits possible" to troopers. But looking at a five-year span of tax returns showed that while benefits were indeed paid to troopers and their families, they were only a fraction of the total revenues raked in by the museum's telemarketers. I typed all the financial information into a spreadsheet. Here are the numbers: Donors gave nearly $12 million to the museum, but the association gave only $65,300 to DPS troopers and their families. That's half a penny for every dollar raised. Yet when telemarketers call potential donors, they often refer to recently killed troopers by name, pull heart-strings, and lead people to believe that most of their money is actually going to help the people who need it. That happened to the friend of David Slaton, a trooper who died last year in a car accident. The telemarketing call hit her hard. My story about the museum ran Sunday and many outraged readers responded that they had received telemarketing calls from this organization and others. What do people with the museum have to say about all this? The employees I spoke with were friendly, and the director of marketing who oversees the telemarketing operation basically described it as a necessary evil. There's overhead, he said, but without the telemarketing calls, no money would be coming in at all. But there are more effective ways to help peace officers. Slaton's friend told me she was impressed by the 100 Club of Houston, which does not raise money through telemarketers. It relies on membership donations, and according to its tax returns, it gave about $1 million in survivor benefits last year. Rick Hartley, executive director of the 100 Club, said the group has no plans whatsoever to try telemarketing. It's not worth the blow to their credibility.

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