Jim's Pool Care


Shop 3, Woolworths Centre Karawatha DriveMountain CreekQueensland4557Australia View Map


$7 Million




Jim's Pool Care was established in October 2003 when owners of Perth Poolshop, Julie and Peter Velzen, decided they wanted to expand nationally. Julie and Peter looked at different franchising models when they came across the Jim's Group. The more research they did into the Jim's Group the more impressed they were. Not only would joining the group provide expertise in franchising but it would also provide instant brand recognition on a national basis. Julie and Peter spoke with Jim Penman at length and spent a week with the Group before entering into an agreement to establish a new division for pool and spa care, Jim's Pool Care. Jim's Pool Care was Jim's thirty-first division and first Jim's branded retail outlet. Perth Poolshop was established in July 2000 as a mobile pool business servicing commercial and residential pools. Perth Poolshop's first retail outlet was opened at the Belridge Shopping Centre in Western Australia in November 2001. After a bumper season and another 'too good to let it go' location became available a second retail outlet was opened at the Kingsley Village Shopping Centre also in Western Australia in November 2002. Initially service work was undertaken by Peter but the retail outlet at Belridge Shopping Centre did so well that a staff member was employed to complete service work. Following in their mission to provide excellent service to pool and spa owners and to exceed their expectations a decision was made to sell a mobile service van to ensure that all customers received service from someone with as much passion as Julie and Peter. Retail outlets have been designed to be refreshingly different from other pool shops. They are bright and modern and were designed to stand out from the crowd. Staff in retail outlets are trained to go the extra mile for customers and word of mouth has proved this to be a successful and very worth while effort.

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