Initiatives LLC


100 West 33rd Street, 4th FloorNew York CityNew York10001United States View Map


$300 Million




(212) 605-7000


Initiative is a global communications network within IPG Mediabrands, one of the world's preeminent media services entities and part of Interpublic Group (NYSE: IPG). Initiative believes in four basic principles when solving our clients' business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with our insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by our talented team, industry leading tools, processes and behaviors. Initiative employs more than 2500 creative and dynamic colleagues in 94 offices in 73 countries managing approximately $14 billion in billings annually. Initiative's comprehensive range of communications services include: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management. For more on our agency visit

Read More


Recently Updated profiles at this company

Assistant Finance Controller

Associate Director - Finance

Junior Client Advisor

Client Advice Manager

Broadcast Director

Manager, Local Partnerships

Director, Client Advice and Management


Senior Negotiator, Local Partnerships

Browse ZoomInfo’s Directories