Inbound Marketing

Inbound marketing is method of marketing used to promote a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. In contrast, generating attention cold-calling, direct mail, email marketing, telemarketing and traditional advertising are considered "outbound marketing". Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.

Inbound Marketing Resources

Inbound Marketing Resources - Audiences are not created equal

Audiences are not created equal

The job of the home page is to quickly tell the user who you are, what you do (the benefit) and whom you do it for (hopefully, the user). Assuming you have many different users with different needs, the next step of the home page is to get the user on the right track.

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How to do content marketing on LinkedIn

The Content Marketing Institute's "B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America" shows us that LinkedIn has become a preferred channel for B2B content marketing. It has surpassed Twitter by nearly 5 percent.

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New study digs into B2B content marketing

Content marketing is now main stream. That's the word from MarketingProfs, which recently conducted a new study with the Content Marketing Institute.

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