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ZoomInfo’s Sam Zales on BtoB Magazine’s Who’s Who List

July 20, 2011 — Waltham, MA — ZoomInfo ( — a provider of B2B directory and business information — announced today that BtoB Magazine has recognized ZoomInfo President Sam Zales for the third time as one of 100 industry leaders in its annual "Who's Who in B-to-B" special report.

“To be named as an influential thought leader is humbling to say the least,” said Zales. “The honor recognizes our teams’ success in creating services that meet a vital need for businesses – up-to-date, accurate business information. I’m delighted that ZoomInfo continues to get recognized as an innovative leader in the business information market.”

ZoomInfo provides constantly updated profiles on millions of companies and business people. Zales led ZoomInfo’s development of a suite of data services, which produced a new revenue stream that grew 60 percent last year. The company’s data experts help marketers vastly improve their prospect databases by validating, updating and appending accurate prospect data, as well as adding net new contacts that match specific criteria. Marketers in companies like Eloqua, Kronos, RSM McGladrey, Yahoo! and many others use ZoomInfo to improve lead generation and shorten sales cycles.

BtoB Magazine publishes its annual list to recognize key thought leaders across the broad spectrum of the marketing industry. Zales was among only 10 direct marketing service leaders recognized. Nominations were submitted by BtoB readers, marketing organizations, industry experts and the magazine’s editorial staff.

Zales joined ZoomInfo in 2009. He led ZoomInfo toward the vision of mapping the business landscape in near real time, creating specific services for marketing database managers and helping to assure that ZoomInfo customers always have the most up-to-date and accurate information for demand generation and sales activities.

For more information about ZoomInfo, visit

About ZoomInfo

Accelerate your growth with ZoomInfo, an Inc. 5000 company. ZoomInfo’s Growth Acceleration Platform offers the most accurate and actionable B2B contact and company intelligence to help organizations accelerate growth and profitability. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts with access to on demand direct dial phone numbers, email addresses, and background information. For more information, visit or call 866-904-9666.

PR Contact:

Lauren Barber ZoomInfo

(781) 693-7500

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