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New App Brings ZoomInfo’s Accurate B2B Data to

Sep. 13, 2012 — WALTHAM, Mass. — With a simple click, users of (NYSE: CRM) can now instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo's profiles of 65 million businesspeople and six million businesses.

With the new ZoomInfo for Salesforce app, a ZoomInfo panel is added to a user's accounts, contacts and leads pages. The panel highlights data available from ZoomInfo that is more recent than – or missing from – the existing record in Additionally, a user can instantly find other contacts at a prospect's company without ever having to leave

"Unlike other business information providers, ZoomInfo for Salesforce will not create duplicate records and won't inadvertently overwrite users' existing data. This makes our approach a major leap forward in the industry," said Yonatan Stern, ZoomInfo's founder, CEO and chief scientist. "By presenting the most up-to-date information about existing contacts, right in the user's workflow, our new app saves time and helps salespeople have more conversations with prospects and increase revenues."

ZoomInfo's engineers collaborated with the company's own salespeople to create the app and assure that it fits seamlessly into their workflows without requiring additional training. Members of the sales team at FLUID Inc. were among users who tested a pre-release version of ZoomInfo for Salesforce. Glenn Munlawin, marketing manager at FLUID, said "Our sales team has found it a must-have when prospecting for clients. They're always on the lookout for new information to update our records. This app should be included in all marketing and sales tool chests!"

Features of ZoomInfo for Salesforce include:

  • Intuitive ZoomInfo panels added to accounts, contacts and leads screens
  • One-click integration of contact and background information
  • Ability to choose exactly which ZoomInfo data to import to
  • Automatic searches of – and direct access to – ZoomInfo's detailed profiles on 65 million businesspeople and six million businesses
  • Available to users of all editions of, including its Professional, Group and Enterprise editions, as well as and Developer Edition
  • A video describing ZoomInfo for Salesforce is available on the Web. ZoomInfo for Salesforce is available on the AppExchange. There is no charge for the app, but its use requires a ZoomInfo Pro subscription. More information is available at

    About ZoomInfo

    Accelerate your growth with ZoomInfo, an Inc. 5000 company. ZoomInfo’s Growth Acceleration Platform offers the most accurate and actionable B2B contact and company intelligence to help organizations accelerate growth and profitability. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts with access to on demand direct dial phone numbers, email addresses, and background information. For more information, visit or call 866-904-9666.

    PR Contact:

    Lauren Barber ZoomInfo

    (781) 693-7500

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