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Microsoft Dynamics CRM Integration with ZoomInfo Delivers Tools and Intelligence to Expand Customer Relationships, Drive Sales

Sales Executives, Marketers and Customer Relationship Managers Gain Access to Unparalleled Information on People and Companies from within Microsoft Dynamics

March 9, 2009 – Waltham, Mass.ZoomInfo, the most comprehensive source of business information on people and companies, today announced that ZoomInfo is fully integrated with Microsoft Dynamics CRM. Businesses using Microsoft Dynamics CRM can now leverage the powerful capabilities of ZoomInfo from within Microsoft Dynamics CRM to identify new leads; expand intelligence on existing customers, qualify prospects and create targeted marketing and sales campaigns.

ZoomInfo is a streamlined business information search tool designed to help sales and marketing teams access in-depth sales intelligence on companies and people. Providing detailed and fresh data on 45 million people and 5 million companies, ZoomInfo allows sales teams and marketers to accelerate prospecting and shorten sales cycles with the creation of intelligent targeting through more qualified leads. Complementing Microsoft Dynamics CRM existing capabilities, ZoomInfo provides a centralized platform for aligning the needs of marketing and sales teams - enabling sales and marketing to improve the efficiency and effectiveness of their efforts by leveraging a single data source across the organization.

"It's important to have good visibility to be able to accurately predict your business," said Brad Wilson, general manager of Microsoft Dynamics CRM at Microsoft. "Microsoft Dynamics CRM gives organizations the power to improve customer interactions. The integration with ZoomInfo's search engine can help give Microsoft customers additional insight into their customer base."

Following on the heels of ZoomInfo's announcement of Enhanced Company Data and ZoomInfo Lists, the integration with Microsoft Dynamics CRM continues ZoomInfo's effort to expand its offering to provide a complete portfolio of services and tools for every stage of the new business acquisition process.

"Our customers are demanding new and innovative ways to access information that will make them more effective in connecting with existing and potential customers," said Sam Zales, President of ZoomInfo. "By integrating ZoomInfo with Microsoft Dynamics CRM, we are further empowering marketing and sales executives with the information they need to be effective and efficient in their job."

About ZoomInfo

Accelerate your growth with ZoomInfo, an Inc. 5000 company. ZoomInfo’s Growth Acceleration Platform offers the most accurate and actionable B2B contact and company intelligence to help organizations accelerate growth and profitability. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts with access to on demand direct dial phone numbers, email addresses, and background information. For more information, visit or call 866-904-9666.

PR Contact:

Lauren Barber ZoomInfo

(781) 693-7500

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