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BtoB Magazine Recognizes ZoomInfo President Sam Zales in Who's Who in B2B Marketing

Zales featured in the B2B Who’s Who List of Key Thought Leaders for Second Year

July 28, 2010 — Waltham, MA — ZoomInfo, the most comprehensive source of business information on people and companies, announced today that Sam Zales has been recognized by BtoB Magazine as one of the top 100 industry leaders in its annual "Who's Who in B-to-B" special report.

BtoB Magazine’s Who’s Who list recognizes key thought leaders and industry influencers across a broad spectrum of the marketing industry, including: marketers; agencies; direct, email, and search marketing; business media; services; demand generation; events; and associations. Executives honored on the list are identified by readers, marketing organizations, industry experts, and members of the BtoB Magazine editorial staff.

“It is an honor to be recognized by BtoB Magazine as an influential thought leader,” said Sam Zales, President of ZoomInfo. “This honor is recognition of the increasing importance of quality business data in driving lead generation and boosting sales productivity.”

Continued Zales, “ZoomInfo is leading the industry as the only business information provider using a unique three-pronged approach that combines our own patented and proprietary crawling technology with user-contributed profiles and an innovative contact exchange program. Our integration of these multiple data sources, combined with proprietary matching capabilities, enables us to provide our growing customer base with accurate and highly actionable data on easily segmented groups of people and companies.”

“This is well deserved recognition for Sam and,” said Jack Schember, Director of Marketing for SK&A, A Cegedim Company. “I’ve used other data providers. What I liked about ZoomInfo was that I could identify contacts by keywords, industry terms, and job titles, rather than SIC or NAICS codes. As a result, I got a much larger and far more targeted list.”

ZoomInfo’s second year on the list is a tribute to the company’s continued evolution and advancement as a data provider to B2B sales, marketers, and recruiters. In the last year, ZoomInfo has expanded its data acquisition strategy to include community-contributed contacts via their new FreshContacts offer. FreshContacts enables B2B executives to swap their business contacts for unlimited free access to in-depth profiles on 45+ million B-to-B professionals and the companies that they work for. Since FreshContacts’ launch in December, over 40,000 users have contributed millions of new contacts.


About ZoomInfo

Accelerate your growth with ZoomInfo, an Inc. 5000 company. ZoomInfo’s Growth Acceleration Platform offers the most accurate and actionable B2B contact and company intelligence to help organizations accelerate growth and profitability. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts with access to on demand direct dial phone numbers, email addresses, and background information. For more information, visit or call 866-904-9666.

PR Contact:

Lauren Barber ZoomInfo

(781) 693-7500

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