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ZoomInfo's New PowerSell Helps Build a Company's Sales Pipeline by Providing Access to SMBs and Decision Makers

Business Information Search Engine Also Unveils Comprehensive Integration with Salesforce

September 17, 2007 – San Francisco – At the Dreamforce '07 conference, business information search engine ZoomInfo™ announced ZoomInfo PowerSell, a new product designed to meet the prospecting and lead generation needs of sales and marketing teams. ZoomInfo PowerSell provides salespeople with fast and easy access to sales intelligence on 37 million business people and 3.5 million companies. Because it uses the Web as a source, ZoomInfo provides broader and deeper coverage of the business world. ZoomInfo PowerSell further differentiates itself with nightly updates to the data – delivering the freshest information available.

ZoomInfo PowerSell is a streamlined business information search tool designed to help sales teams drill into organizations and find key decision makers with just a couple of clicks. With ZoomInfo PowerSell's advanced search criteria, sales teams and marketers can now create targeted prospect lists to build their pipeline and drive more qualified leads. Plus, ZoomInfo PowerSell users can access detailed personal profiles on these key people with organized data and Web references to help warm up a sales call.

In conjunction with today's PowerSell release, ZoomInfo also unveiled the beta of ZoomInfo SF, which will allow users to seamlessly search, import and access ZoomInfo data within Salesforce. ZoomInfo SF is fully integrated with Salesforce and will give users the ability to import, for free, in-depth information on more than 3.5 million companies. ZoomInfo SF is expected to be fully certified and available via's AppExchange later this year.

"We have thousands of customers using our products, and have been soliciting feedback from sales-reps for months now," said Bryan Burdick, COO of ZoomInfo. "We learned that their search and prospecting habits are very specific, and that they live and breathe every day inside products like Salesforce. Based on this feedback, we built ZoomInfo PowerSell and believe the market will benefit from a comprehensive sales prospecting tool like PowerSell that complements, amplifies and, most importantly, integrates with existing sales processes."

PowerSell is available immediately. Pricing starts at $4,950 per seat per year. Key features include:

  • Company Search: Users can search for companies by industry, annual revenue, number of employees, geographic region, company ranking, and more. ZoomInfo company profiles include a summary of the company and its industry, annual revenue, key employees, top competitors, and contact information.
  • People Search: Customers can search for prospects using more than 20 different search parameters, such as job title, geography, industry and company size. Each profile includes the person's current title and company, contact information, and professional background – plus a complete list of the web references found by ZoomInfo and used to compile the profile.
  • Full integration with Salesforce: Via ZoomInfo SF, PowerSell customers can import company and people information directly into Salesforce. Additionally, users have the option of exporting search results, including contact information, into an Excel spreadsheet for use with other CRM tools.

For more information, please visit

About ZoomInfo

Accelerate your growth with ZoomInfo, an Inc. 5000 company. ZoomInfo’s Growth Acceleration Platform offers the most accurate and actionable B2B contact and company intelligence to help organizations accelerate growth and profitability. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts with access to on demand direct dial phone numbers, email addresses, and background information. For more information, visit or call 866-904-9666.

PR Contact:

Lauren Barber ZoomInfo

(781) 693-7500

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