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ZoomInfo Wins 2007 Nucleus Research ROI Award with and the AppExchange

Salesforce and AppExchange applications help ZoomInfo streamline and measure sales and marketing processes, resulting in 47 percent increase in leads per month and tripling average monthly revenue per sales rep

July 31 SAN FRANCISCO, /PRNewswire-FirstCall/ - , the market and technology leader in on-demand business services, today announced that Nucleus Research has awarded ZoomInfo a prestigious 2007 ROI Award for its use of Salesforce CRM and applications from the AppExchange. The Nucleus Research ROI awards recognize companies whose skillful deployment of IT solutions has produced a positive, bottom-line financial return on investment (ROI).

"ZoomInfo is pleased to be recognized by Nucleus Research for the successful and measurable ROI we've achieved with," said Bryan Burdick, COO at ZoomInfo. "Our sales and marketing departments have focused on improving the efficiency of our internal processes, increasing the success rate of our efforts and ultimately, enabling our sales team to spend more time building lasting relationships with customers and prospects. The Salesforce CRM suite and the AppExchange allow us to monitor and measure our efforts across multiple dynamics, and are instrumental to our success. ZoomInfo and are clearly a winning combination."

Using Salesforce CRM and applications from the AppExchange, ZoomInfo was able to design a custom solution that met several of its business needs, and enabled operational improvements and productivity gains, which ultimately helped ZoomInfo increase revenues. Examples of the ROI ZoomInfo achieved with Salesforce include:

-- Increased productivity: web-to-lead features automatically assign leads based on campaigns, delivering a 47 percent increase in leads each month; delivering a greater quantity of better leads helped shorten the sales cycle

  • Reduced costs: marketing used campaign ROI and response metrics to optimize media buying, enabling a 155 percent increase in year-over- year marketing revenue while decreasing net media costs
  • Increased sales: by providing better, more qualified leads to ZoomInfo's strong sales team, the average monthly revenue per sales representative tripled in the last year
  • Increased customer retention: company-wide access to complete, accurate customer and prospect data facilitates the best possible service, ensuring ZoomInfo retains existing customers while growing its business

"ZoomInfo's use of Salesforce CRM demonstrates a definitive understanding of the critical relationship between IT strategy and business goals," said Ian Campbell, CEO of Nucleus Research. "To achieve a return on investment such as this is evidence that ZoomInfo clearly mapped out its business requirements and long-term strategy and that Salesforce CRM offered the flexibility and functionality to help its customer meet their goals."

To determine this year's winners, Nucleus Research analysts worked closely with a panel of independent CIOs to evaluate each organization's technological response to a business requirement. Nucleus Research then implemented its proven methodology for measuring ROI for IT deployments. Based on the results of thousands of ROI assessments worldwide, the methodology verifies the costs and benefits of technology implementations and creates a metric representing the project's ROI over a three-year period.

About Nucleus Research

Nucleus Research is a global provider of IT advisory and research services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments. For more information, visit

About is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. The Salesforce Platform, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, available at Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of April 30, 2007, manages customer information for approximately 32,300 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, Staples and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". is a registered trademark of, and AppExchange, The Business Web, IdeaExchange and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

About ZoomInfo

Accelerate your growth with ZoomInfo, an Inc. 5000 company. ZoomInfo’s Growth Acceleration Platform offers the most accurate and actionable B2B contact and company intelligence to help organizations accelerate growth and profitability. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts with access to on demand direct dial phone numbers, email addresses, and background information. For more information, visit or call 866-904-9666.

PR Contact:

Lauren Barber ZoomInfo

(781) 693-7500

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