ZoomInfo Unveils Salesforce DaaS Solution

 ZoomInfo, a B2B data provider, announced it has expanded its offering with a Salesforce Suite designed to help sales and marketing reps engage prospective customers effectively within a Salesforce workflow environment.

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ZoomInfo promises to accelerate sales with data-as-a-service suite

 ZoomInfo is getting a jump on next week’s Dreamforce conference by launching a data-as-a-service suite that integrates its B2B database tools into Salesforce’s flagship customer relationship management system.

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Top 10 Takeaways From ZoomInfo Summit 2017

 This was the second annual conference by ZoomInfo held at the Revere hotel in Boston. Honored as a speaker in the Sales track, I spent a lot of my time learning in the Marketing track. It is awesome to have these two tracks together in one conference.

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Find Your Way to Data Enrichment: Take the Marketing and Sales Alignment Shortcut

 In the relatively recent past, data was static and attainable through direct, linear means. Right now, data is entirely dynamic, and the pathways for gathering and collecting it are a labyrinth open to all with the desire for access.

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Three Women Shaping the Future of Growth Acceleration

 What do Paul Revere, sales and marketing rockstars and fighter pilots have in common? They were all in Boston for the Growth Acceleration Summit held at The Revere Hotel – complete with horse sculptures and a modern day mural depicting the famous Paul Revere ride.

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Data and Ops: At the Core of Marketing

 Data fluency, digital savvy, and a feel for marketing operations have become core skills for the modern marketer. That's the clear message I got at the ZoomInfo Growth Summit last week.

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Top Takeaways From Growth Acceleration Summit 2017

 The summit provided a bold call to action for harmonious workflows and strategies to propel cooperation. Seth Godin, keynote speaker and best-selling author, kicked off the two-day event by talking about the “connection economy.”

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The Monday Stack: Taking No Hostages

 "Build a solid bond of mutual empathy. " That's the first thing you need to do if any interaction, conversation, or negotiation is going to produce the desired result.

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Top 5 Uncommon Sales Tactics that (Actually) Work

 You’ve established a connection, and there’s a deal in the works. Then, crickets. The sale goes dark. The sound of silence exists for several reasons: The prospect doesn’t have an update, the deal is in legal or procurement, the contact is waiting on a decision-maker, and so on.

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Want to Boost Revenue? Start by Aligning Marketing and Sales

 It’s common knowledge that marketing and sales need to speak the same language to make the most of revenue opportunities. But knowing and doing are two different things.

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3 Electric Components of a Data-Driven Marketing Strategy

 Extra! Extra! Read all about it! Data-driven marketing, or the process of making decisions that arise from the analysis of data, is in the news (again).

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Marketing and Sales Already Overlap. Use It to Build Alignment

 Aligning marketing and sales is like healthy eating and exercise. You know they’re good for you, but you often lack the motivation to achieve your goals.

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