The 2018 edition of the Data Management Glossary for marketers

 Understanding the ins and outs of #marketing data management comes down to knowing the current state of your data. Check out this handy glossary of 10 key terms that explain the impact of poor data hygiene, including just how to assess the current state of your marketing database.

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ZoomInfo to Host Third Annual Growth Acceleration Summit June 18-20 in Boston

 The B2B sales and marketing summit takes place June 18-20 at the InterContinental Boston, 510 Atlantic Ave. The conference is open to sales and marketing professionals in the software, technology, and B2B services sectors.

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The right way to personalize demand generation activities

 Use the three tips in this article to impress your colleagues with your B2B data IQ and increase the effectiveness of how you personalize demand generation initiatives – fast. And for the pro tip? Evaluate a B2B data vendor...

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Implementing Martech? Don’t Skip This Step

 You’re ready to implement a new marketing technology. Beyond choosing the right tool and vendor, there are countless other considerations: How long will the implementation take and what’s the expected time to ROI…

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ZoomInfo Wins Bronze Stevie® Award in 2018 Steve Awards For Sales & Customer Service

 ZoomInfo's Salesforce Plugin allows B2B professionals to connect faster and hold more meaningful conversations, all while streamlining workflows right within their CRM.

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ZoomInfo To Host Third Annual Growth Acceleration Summit June 18-20 in Boston

 ZoomInfo, the world's leading corporate contact database, today announced its third annual Growth Acceleration Summit, the B2B sales and marketing event of the year.

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Sales Gravy’s Jeb Blount: prospecting SUCKS...and how to get better at it

 Sales expert, Jeb Blount, reveals exclusively to Sales Initiative what it takes to push past the daily – and at times painful prospect – grind to a place of B2B sales prospecting excellence. Find out what he had to say.

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How to create the ultimate sales coaching process

 Enough is enough! Sales coaching is like getting exercise. Stop talking about it and JUST DO IT! (Thank you Nike).

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How to Scale Creativity for Exceptional Marketing With Jay Acunzo

 In this Marketo article, ZoomInfo's Anna Fisher talks with Jay Acunzo, award-winning podcaster and dynamic speaker, about finding creative ways to produce truly exceptional marketing results.

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How AI Will Make Marketing More Personalized In 2018

 AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now.

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ZoomInfo to Announce Compliance with GDPR

 To make it easier for customers and partners to comply with the GDPR, ZoomInfo now offers the option of selecting a default data set, which excludes contact information for individuals identified as EU residents

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ZoomInfo Named Finalist in 2018 Stevie Awards for Sales & Customer Service

 ZoomInfo was named a Finalist in the Sales Enablement category for Best Sales Enablement Solution-New Version, in the 12th annual Stevie Awards for Sales & Customer Service, and will ultimately be a Gold, Silver or Bronze Stevie Award winner in the program.

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