Elevate Your Talent Search With Company Culture Data

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. Unfortunately, most recruiters have a limited view of how a company or client compares with others. 

Imagine how different your day as a recruiter would be if you knew what the culture was like at companies where your best-fit candidates work. You could build a talent pool based on the specific attributes you’re hiring for and find candidates based on the kind of culture they have experience with — or might consider making a change for.

Incorporating an additional layer of cultural detail into your recruiting strategy could also initiate more meaningful conversations with candidates, guided by what they expect from an employer.

That’s why, with the acquisition of Comparably, ZoomInfo customers will now find highly insightful Company Culture Data directly inside the TalentOS platform. Recruiters using TalentOS can search and filter job factors to discover passive candidates who might be unhappy and considering a change. For example, factors to identify dissatisfaction could include compensation, confidence in the CEO, and an unwillingness to recommend working there. 

Here’s how TalentOS can take your candidate search capabilities to the next level. 

Comparably Culture Data on TalentOS

Company culture data tells you what companies are like — not just with standard firmographics, but also how they treat their employees. This can identify the potential for employees to leave their current organization, with insights to help recruiters develop a relevant message. This is especially helpful if you’re seeking candidates who are already employed. 

Using ZoomInfo TalentOS, recruiters can navigate to a passive candidate’s Company Page, where Comparably Culture Data appears as a new tab. Each of these cultural factors is based on surveys of current employees, giving you confidence that the data is up-to-date and accurate. 

On the “Culture” tab, recruiters can see a combined view of the following attributes:

1. Company Culture Score

This score ranges from A to F, and also includes a star rating of one to five for company culture. The overall score acts as a representation of the company’s employer brand.

2. Awards 

Recruiters can see if a candidate’s employer has received any Comparably Best Places to Work Awards for specific aspects of their culture, including Best Company Culture, Best CEO, Best Company for Women, Best Company for Diversity, and more. 

3. CEO Score 

This score rates how the company’s CEO is perceived by the current employee base. Company CEOs are rated out of 100 and categorized by their rating percentile. 

4. NPS

Similar to marketing Net Promoter Scores, this NPS shows how likely current employees are to recommend others to work at their company. It’s further broken down into a detailed view of what percentage of employees are promoters, passive, or detractors. This key information can be used in candidate outreach. It informs how recruiters can compare an offer at their company against the standing of the potential candidate’s current employer.  

5. Employee Reviews

Recruiters can read “Positive Reviews from Employees” (marked with a green dot) and “Constructive Reviews from Employees” (a red dot). These reviews provide recruiters with a first-hand account of what the current employees of the company have to say about working there. 

Tips Along the Way

Building an overall picture of the candidate and their company can yield the insights recruiters need to make a convincing argument about changing employers. 

To make it easier to learn about and incorporate this data into your candidate searches we’ve added some nudges, tools, and tips within TalentOS. Want to dive deeper into a score, award, or employee review? Simply visit a business’ Comparably page directly from the company tab. Incorporating company culture data early on in the recruitment process can greatly improve the quality of candidates you usher into your talent pipeline.