Win back churned customers

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Churned customers aren’t always gone for good. You can often win them back if you resolve their reason for leaving, such as a new version of a product that addresses the problems they experienced.

Record the reasons for every lost customer and segment them into high-level categories, such as pricing, budget, product features, and customer experience. Capture relevant details, including desired features that didn’t exist or a problem with your customer service. Then develop messaging tailored to those reasons. Email campaigns that acknowledge prior limitations and communicate subsequent improvements can be combined with a free trial offer to win back the customer.


  • Customer churns for a stated reason


  • Tailor campaign messaging to specific churn reasons
  • Segment churned customers into email campaigns that acknowledge gaps in features or customer service and highlight how you’ve improved