Six months into a one-year contract, analyze user data to identify customers who are heavy users of a product. Users showing high engagement are likely finding high value in your product. Locking down renewal money for a multi-year period with these customers is a big win. Target heavy use clients with an early renewal offer by entering them into an automated email campaign. The messaging should focus on how well they are doing with your product and ask them to become long-term partners for a discounted, multi-year renewal rate. That extra time also provides more opportunities for future upselling.
• Exceptional product adoption and use by a customer
• Email campaign focusing on how much the customer uses the product and promoting a discount for a multiyear renewal