Smart Electric Power Alliance is a non-profit organization dedicated to working with electric power stakeholders through the most pressing issues affecting the growth and utilization of smart energy.
To ensure campaign success, Smart Electric Power Alliance uses Enrich’s quality metrics to denote higher quality leads. The quality metrics field allows Smart Electric Power Alliance to understand data quality on each person within their CRM. Moreover, the tool enables them to remove contacts from a campaign that negatively impact bounce rates. “Ongoing data hygiene is extremely important to us. If we’re marketing our products to lost contacts, our conversion rates are greatly affected, making it difficult to assess the success of our campaigns. Additionally, we need to make sure we are able to accurately assess the available audience for a specific product to make sure it has potential,” explained van Zalk.
When compared to our previous data provider, ZoomInfo matched to twice as many contacts in our CRM. This gave us complete confidence in moving forward with ZoomInfo, as a data provider’s ability to update and append information is directly tied to whether or not they have that account or contact in their own system.
Lastly, Smart Electric Power Alliance was continuously impressed with ZoomInfo’s support while implementing Enrich. The team’s support eased the product application process for the company. “The support of ZoomInfo’s team has been awesome. When implementing the tool, there was always someone willing to jump on the phone with me and work out any questions we had. No matter the issue, they were always able to figure it out,” said van Zalk.