netFactor Corporation provides a suite of products to drive new levels of sales performance from Internet marketing for the B2B market.
Using data from ZoomInfo, netFactor’s email bounce rates dropped to just 3.5 percent, easing Poss’ concerns about damaging his company’s email reputation. Even better, he also discovered that the prospects from ZoomInfo’s business data were highly responsive. She measures success by the positive feedback.
“We saw a 10 percent increase in the open rates, click-through rates jumped to three times what we received before using ZoomInfo data. The solution helped us increase our close rate by 15 percent,” he said. “That’s a direct result of superior clickthrough rates with ZoomInfo data,” Poss explained. “If prospects click on a link back to our website, we can almost always schedule a product demonstration with them.”
netFactor’s salespeople, explained Poss, have become addicted to ZoomInfo: They make more contacts per day and they’re well prepared for calls because they use the deep background information in ZoomInfo’s profiles before they call prospects. “ZoomInfo’s business data is the best I have ever used,” Poss concluded. “We do a lot of email campaigns and none performed as well as the ones that use ZoomInfo.”