Cumulus Global designs and deploys secure cloud solutions while partnering with Microsoft, Google, and other vendors to match customers with the right technologies.
After Allen and his team underwent a successful migration, the good news just kept on coming: ZoomInfo increased the company’s overall sales productivity by 5% and call-to-connect rate by 10%, and decreased email bounce rates from 15% to under 1%.
Moreover, the platform provided sales reps with a much higher volume of direct dials and email addresses than they had anticipated, which helped them shorten web forms and also bypass gatekeepers in exchange for decision-makers. “What’s most impressive,” Allen said, “is that it’s cut our lead validation time by 80%.”
Having technographic information is amazing. This insight allows us to know what technologies a company is using, so we can walk into conversations with prospects much better informed.
Ultimately, Allen and the rest of the team at Cumulus Global found that not only did ZoomInfo contain all their favorite features from Datanyze, but it was also home to a variety of supplementary features and data points that would change the approach of the sales team.
“Initially, we looked at this like, ‘This is Datanyze plus,’” Allen explained. “But the fact is, there’s a lot more in there, as far as flagging accounts, finding out where they are in the sales process, doing research for account-based management and account-based marketing… Yeah, the data’s high quality. But it’s really all about the capabilities and the workflows you can use it in, which seem endless.”